Top 5 Step-by-Step reasons why you should invest in Digital Marketing Today

Digital marketing is a form of marketing that is continuing to grow as more and more businesses choose this option over traditional marketing. While there are countless businesses out there that still prefer traditional marketing such as print, radio and television; the integrated online digital marketing approach is growing as people are becoming more aware of why they should invest in it.

Digital Marketing is an online marketing approach that includes an integration of Websites, Search Engine Optimisation (SEO), Pay-per-click (PPC) Advertising, Social Media, Content Marketing and more. Not only is Digital Marketing cost-efficient, it also allows you to integrate all of these features into your strategy so that you can analyse, interpret and improve on your online marketing results for your business.

Why you should do Digital Marketing for your Business

1. To follow Google’s Guidelines – a website that ticks all the boxes

Firstly, one of the best things you can do is to have an eye-catching and modern website that is kept updated. By following Google’s guidelines, they are able to find and display your website in the search results; so you need to make sure that your website is mobile-friendly (responsive); modern; has good, interesting and informative content; and very importantly, that it loads fast.

These are just a few aspects of your website that you need to make sure you have; but if you have them, you’re well on your way to making Digital Marketing a lot easier for your brand. An updated and attractive website that displays correctly on all devices will keep a lot of people on your website for longer than advertising and taking them to an old, one-page website with content giving very little information.

2. To be found Online when searched for – Search Engine Optimisation (SEO)

It’s hardly a secret anymore that SEO is vital for your website to be found in the search engines. The advantage of having SEO-friendly content on your website means that Google will recognise it and list it in the Search Engine Result Pages (SERPs). Having the correct keywords in the body of your content, your URLs and your Meta data will enable potential customers to find your website when looking for keywords relating to your specific brand, products and services – meaning you get to reach the audience that you want to reach.

3. To reach the Right Audience – Pay-per-click Advertising (PPC)

Online advertising is very beneficial in that not only can you target the audience you want, but it is also affordable and much more cost-effective than traditional advertising. When creating these adverts on Google’s AdWords, your ads will appear on the SERPs when people have searched for specific keywords that you have put into your specific ad campaign. This form of Digital Marketing means that there’s no cold calling – you’re not wasting your time and money hoping for someone to respond to your advert because you’re getting the clicks from people who are actually interested and are searching for what your business offers.

4. To know your Audience better – Social Media Marketing

Social Media Marketing is fast becoming a major role in Digital Marketing. The benefits of having your brand on social media are plenty. Social Media is a cost-effective way of advertising and promoting your brand and increasing brand awareness. It also allows you to read comments and reviews from customers and receive feedback on your products that you may never have heard before. Through being active on social media, you are able to see what your customers like and what they want. You can also target specific audiences and interact with the customers individually.

Good social media management and marketing will essentially give your brand a “human” quality and make customers feel that they can trust your services, products and customer services on social media.

5. To get insights into the Performance of your Marketing Efforts – Analytics

One of the best advantages of investing in Digital Marketing is that fact that you gain access to data that you wouldn’t previously have had with traditional marketing – or not to this extent at least. Gone are the days where you put an advert in a magazine or the newspaper and hope that someone sees it and buys your product or service. With PPC Advertising, SEO and Social Media Marketing, you are able to track your reach, demographics, how many website pages were visited, how long people stayed on your website, how many visits converted into sales and much more through analytical software such as Google Analytics.

The best thing about this is that should something not be performing as well as you hoped or reaching the right customers, you can make changes to it as it’s not permanent (like something you would have sent to print, for example).