DIGITAL & INTERNET MARKETING
At Online Innovations, we don't only design and develop websites. We also do digital marketing or online marketing for your business and your brand ensuring that you can get the most out of the internet.
Website marketing (also known as internet marketing, internet advertising and online marketing) is the wider discipline that incorporates SEO. Website marketing includes both paid for and organic search results. In the web advertising and marketing communities, the term “internet marketing” is used exclusively to mean pay-per-click (PPC) advertising. For more information on SEO, visit our SEO service.
Pay-per-click Advertising (PPC)
Pay-per-click internet marketing campaigns can get you substantial targeted traffic results immediately; whether you’re a start-up website, running a special, are in a very competitive industry or simply just want more people to see you. Flexible and affordable, search engine and social media pay-per-click campaigns can be structured to target a specific market on a predetermined pay-as-you-go budget – and you only pay per click.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is used to promote websites by increasing their visibility in the search engine result pages (SERPs). This is achieved through the use of paid placement, contextual advertising and paid inclusion.
Social Media Marketing (SMM)
Social media marketing, or SMM, is used to promote websites by increasing their visibility on social platforms – such as Facebook, Google+ and LinkedIn. This is achieved through the use of paid placement, contextual advertising and paid inclusion to influence customers and generate website traffic.
The social networks gather a startling amount of personal information from their user’s profiles and habits. Social media platforms have commercialised these resources by allowing businesses to structure campaigns that target specific profiled audiences – ensuring that the website traffic is more attentive and receptive.
Online Innovations have an extensive understanding of the dynamic search engines and social media platforms. Although the search engines and social media platforms make it easy for customers to manage their own PPC campaigns, businesses may want to use our expertise and allow us to advise them on the most effective implementation and execution of online marketing strategies.
We offer search engine marketing (SEM) and social media marketing (SMM) as stand-alone services or as part of a broader website marketing campaign. Our knowledge and experience in SEM analysis and reporting will help businesses promote their website by increasing their site’s visibility on the search engines and social platforms.
Content Marketing and Copywriting
At Online Innovations, we offer Content Marketing as an overall service that accompanies our SEO, PPC and Social Media services. We have an experienced copywriter on our team who writes content for SEO, puts together effective adverts for PPC advertising and also creates and implements strategies for Social Media accounts of various clients.