Back to index

PORTFOLIO > Travel & Tourism

Travel & Tourism

Shamwari Group

The Shamwari Group is the holding company for national and international five star boutique game reserves in Africa.

The Shamwari Group properties in South Africa include Sanbona Wildlife Reserve, Shamwari Game Reserve and Jock Safari Lodge. In Africa their properties extend to the Gorilla’s Nest and Nyungwe Forest Lodge in Rwanda.


These establishments, many of them award winning, are truly luxurious and it was essential that Online Innovations design chic websites that do justice to the magnificence of the properties.


In a very competitive industry, tourism and travel, Online Innovations was tasked with- and advised on- the SEO to ensure that the properties feature well on the search engine result pages.


In the past, each game reserve within the Group had been individually created, managed and administered. As a result managing website content became difficult and duplication of information and pictures was inevitable. In a plight to enhance the user friendliness, uniformity and limit duplication, Online Innovations transformed the Shamwari Group website by combining these individually managed websites within the Group and creating a centralized administration website from which all sub-sites are managed.