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2020 Blog Articles

20 August 2020How to Improve your Google Ads Ranking

Google Adwords has become the bread and butter of digital marketing for thousands of businesses across the globe. Pay-Per-Click (PPC) advertising is a very effective tool in achieving a higher position in the SERPs. Want to earn those higher rankings? Here is how you can do it.

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29 July 20205 Reasons Why Every Business Needs a Website

A lack of digital or online presence makes it difficult to engage with the customer market. If your business does not have a website, it is time to reevaluate your marketing strategy and create a competitive website. Here are 5 reasons why every business needs a website.

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17 June 2020Important Elements that Should Feature in your Social Media Adverts

Digital advertising is starting to overtake traditional advertising as we know it. With more businesses opting to advertise on Social Media, how can you ensure that users will see your adverts among all the traffic? This guide will show you the elements that should feature in your Social Media adverts to make them more noticeable and clickable.

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18 May 2020Why You Should Still Be Using Facebook Advertising in Your Digital Marketing Strategy

Facebook Advertising has enabled businesses to extend their reach to the screens of their target market. However, with Facebook Advertising been around for over a decade, is it still a viable digital marketing avenue to pursue? Here are 5 reasons why your business should still be using Facebook Advertising.

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14 April 2020A Guide to Using Emojis in Your Social Media Marketing

Even the smallest of details, such as an emoji, can influence your online presence and customer drive. This guide can help you to decide when, where, why and how emojis can be used effectively in your social media marketing strategy.

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17 March 20204 Ways to Get More Online Reviews for Your Small Business

Online reviews play a significant role in purchasing decisions. These four ways can help your small business to get more online reviews.

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18 February 20205 Tips for Handling Negative Feedback on Social Media

Receiving negative feedback is never pleasant, whether on- or off-line, but the sheer nature of social media can quickly cause a single comment or post to escalate into a total PR disaster.

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27 January 2020Recapping the 2010s: The Biggest Changes in Web Design & Development

Web design and development has come a long way in ten years.

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