Search Engine Optimisation (SEO)
Website search engine optimisation (SEO) is a critical aspect of a successful web campaign. Remember to not mistake it for search engine marketing (SEM) which focuses on pay-per-click (PPC) advertising for traffic building.
Customers are increasingly turning to the internet as their first method of research during their buying cycle, which is why the importance of being found on the web cannot be stressed enough. It’s safe to say that if they can’t find you online, then they’ll find your competition.
The process of SEO is to improve the visibility and accessibility of a website on the search engine result pages (SERPs). It focuses mainly on return on investment, or organic SEO, while trying to achieve top ranking without using paid mean of achieving top position in search engines.
The search engines are ever-evolving and updating – so our team invests a lot of time in keeping abreast of how to take full advantage of their services and operations. At Online Innovations, our SEO specialists consider everything from how search engines work and what people search for; to the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Our qualified website developers and designers optimise our websites during the development and design process, making them search engine friendly. This involves not only the page layout, but also how content and information is read or labelled.
If you’re serious about always staying ahead of your competition on the search engine result pages (SERPs), then you should know that search engine optimisation (SEO) is an ongoing and never-ending process. It’s impossible to predict when Google will visit your website and how it’s going to process, index and interpret your content, especially as a start-up website. That being said, a great ranking on Google’s SERPs can take months of monitoring and tweaking.
It’s important to us that we give our customers the right advice, training and tools, as the majority of them prefer to manage their websites themselves (by means of a content management system). We also give them the correct training and tools to manage their website’s SEO themselves and to make sure that their content is of enough quality for successful SEO results.
Online Innovations likes to keep things simple for their customers. We develop our content management systems (CMS) around our customer’s unique requirements and make sure they have a strong focus on making the management of the website’s SEO as easy as possible.
Online Innovations have an admirable track record when it comes to SEO. We spend a large amount of time keeping up-to-date with the latest SEO algorithms and understanding how to use their services to our advantage. As SEO consultants, we aim to guide our clients on the implementation of SEO strategies that will meet their search engine optimisation goals.
Online Innovations offer search engine optimising as a stand-alone service but bear in mind that effective SEO may require changes to the HTML source code of the site and site content. We encourage our customers to allow us to incorporate SEO tactics into the website at development and design level for best result; or else as part of a broader SEM campaign.
We boast that our knowledge of compliances and proven SEO techniques have successfully places many of our clients within the top three listing of the organic search results on major search engines of very competitive industries.