2021 Blog Articles

Online platforms have made it easier to get in touch with the business using various online methods but are you handling these online queries correctly? Here are some tips for handling online business queries to help you out.

With over 63% of businesses listing lead generation as their biggest challenge, it is time to make your website enquiry form work for you to generate as many leads as possible. Let’s explore why an enquiry form is vital for growing your business.

Meta data is used by search engines, like Google or Safari, to determine what your website is about. The more accurate this information, the better the search engine will be able to rank or index your website in the search results.

Officially the Personal Protection of Information Act, or POPI, has been in effect since 01 July 2020. Let’s take a closer look at what your website needs to become POPI compliant and to ensure that you have covered all your bases.

While there are many factors that define a good website, the main factor that can influence your visitor engagement and total conversions is whether or not the website is functional. This begs the question – is your website user-friendly?

While some digital marketers have ranked blogging low on the list of marketing strategies for 2021, this should definitely not be the case when current blogging statistics are proving otherwise. Not convinced? Let’s take a closer look at how blogging can continue to help you in 2021.

In addition to keywords, it is time to target the correct audiences to further improve the click-through rate and return to your adverts. Let’s take a look at what Google Ads audiences are and how they can help us in our Adwords marketing efforts.

While a Featured Snippet or Zero Position spot cannot be bought, it can be influenced by ensuring that your website content is structured in the best possible way. Read on to learn more about Featured Snippets.