Are Website Blogs Still Relevant in 2021?
Digital marketing trends are ever-evolving making people question what works on a month-to-month and year-to-year basis. Poor industry predictions do not aid in the building of a marketing strategy either.
While some digital marketers have ranked blogging low on the list of marketing strategies for 2021, this should definitely not be the case when current blogging statistics are proving otherwise.
In a nutshell: yes, blogging is still relevant in 2021 and it will continue to be a feasible part of every digital marketing plan for the foreseeable future.
Not convinced? Let’s take a closer look at how blogging can continue to help you in 2021.
1. Return Visits to your Website
When marketing a product in-store the goal is not to get the customer to purchase your product once but to get the customer to purchase the product and return to purchase it again. In doing so, you establish brand loyalty to ensure that your customer remains loyal to your brand.
The same logic can be applied to your website. Whether you have an e-commerce website or not, it is important to encourage your customers to return to your website to see your latest products, specials and promotions.
What is an easy way to achieve these return visits? You guessed it – blogs.
Blogs give businesses the chance to express insights about new trends, discuss new products or services or provide customers with useful information which will, in turn, allow the customers to build brand trust.
In fact, blog articles reach a staggering 409 million people per month with more than 20 million blog pages being read in that period.
For example, if you sell wooden furniture writing a blog post about treating wooden furniture will be of interest to your customers.
In the same way, if a customer was interested in learning about how to treat wooden furniture and stumbled upon your blog it might encourage them to surf your product catalogue and make a purchase.
In the same way that in-store marketing campaigns are geared towards building brand loyalty so is digital marketing and blogging is one of the best tools in your arsenal to do so.
2. Building Credibility Ranking
As discussed in the previous section, customers are more likely to purchase a product or service from a brand that they trust.
You would never purchase a vehicle without doing research or speaking to people you can trust before making a purchase. The same goes for trusting content on a website and this is where search engine optimisation comes into the picture.
When ranking your website, blog articles can help build website credibility. This means that Google indexes your content as trustworthy. Websites that include a blog statistically have 434% more indexed pages than those without blogs.
While keyword relevance, search intent and general quality scores are a large part of this process a big aiding factor is backlinks.
Backlinking refers to the process of linking one website page to another and articles containing backlinks statistically have more organic search rankings than those without.
The process of backlinking often confuses web owners: “Why would I want to drive clicks to another website?” The simple answer is to achieve better search engine ranking.
By including backlinks to credible websites or blogs, you are improving your website’s credibility ranking through association. Backlinks simply provide the reader with more in-depth information about a topic in your blog and will not necessarily drive away traffic from your website if used correctly.
4. A United Digital Marketing Front
The biggest mistake that digital marketers make is creating unique, quality and relevant content without any additional marketing efforts to make customers aware of its existence.
When running an in-store promotion, the product will not be the only place where the promotion is advertised. The front window will advertise current specials, sales personnel will verbally inform customers and there will be promotional banners near the items on sale.
Then why should digital marketing be any different?
When writing a relevant blog article, share it to your social media pages and encourage followers to go read it by reiterating its relevance. If you have a YouTube channel, mention the article in your video and include the link in the video description.
Create an advert on Facebook to drive new customers to your website or create a Google Ads campaign to grab those search queries that will lead to your website.
Use all the tools in your digital marketing tool kit to support each of your marketing efforts by planning a united digital marketing front.
We live in a digital age where content is consumed digitally. Newspapers, among other print media, are slowly making the transition to online publications. In fact, 77% of internet users read blogs which confirms that, yes, website blogs are still relevant in 2021.
Need help creating unique and relevant website content? Contact the digital marketing team at Online Innovations for assistance.