2021 Blog Articles

Since its release in 2010, numerous improvements have been made and new functionality has come to the fore to further enhance the Instagram user experience. Amongst this new and improved functionality lies Instagram Stories, Reels and IGTV posts.

When it comes to pay-per-click advertising (PPC) or search engine optimization (SEO), the first item on the proverbial list is none other than keywords. Keywords are phrases used in your website content that make it possible for searchers to find your website via search engines. If your website is optimised to speak the ‘language’ of the searchers, then you will rake in those clicks and views.

Because of the nature of the transactions that we complete on a daily basis, businesses need to ensure that the information of their clients remains safe and secure. The first step to achieving this level of security is upgrading your website to HTTPS.

Digital trends are ever-evolving and, as such, so is digital marketing. Regardless of what industry your business is a part of or what products or services you offer, the latest digital marketing trends cannot be ignored. Here are some digital marketing trends which have arisen in 2020 that will carry over into the New Year.