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30 July 2015 by Zoe Harrington

Inbound Marketing and Tips to get Started

Inbound Marketing and Tips to get Started
Find out what Inbound Marketing is and how we can help you.

Inbound Marketing is becoming the more popular form of marketing these days. While companies and brands all over the world have been taking part in Outbound Marketing for years and years, many are starting to keep up with the digital trends – which include Inbound Marketing.

As with many companies who have entered the digital online world, we all know that getting traffic to your website is very important. What many people don’t realise is that it’s even more important to get the right traffic. Nobody wants to get a million visitors to their website a month and have that only result in ten sales.

This is what Inbound Marketing is about – getting the right customers to you and allowing them to find your company from their own searches. Let’s take a closer look at what this form of marketing entails:

What Inbound Marketing entails

Where the traditional Outbound Marketing consists of TV adverts, radio adverts, magazine ads and more; Inbound Marketing is the exact opposite. Outbound Marketing shows the public what your products and services are – whether they are interested or not – and it tends to be a one-way communication strategy. Inbound Marketing, on the other hand, attracts customers who are genuinely interested in what you have to offer. By drawing their attention to you and being able to communicate with them on various platforms – it becomes a two-way communication strategy.

But how is successful Inbound Marketing achieved?

Firstly, you need to create a personality and voice for your brand so that it’s more approachable for customers. The most important aspect of Inbound Marketing is creating interesting, enticing, entertaining and educational content so that you can really draw customers’ and potential customers’ attention.

Creating a blog for your website is always a great idea for your marketing strategy. A blog that has articles to entertain and educate customers will result in existing customers revisiting your website; and getting new customers to read your blogs. Articles that do well include ones that educate readers on your products or even ones that relate to your industry. If your business sells kitchenware products, for example, blog articles such as “Top 5 Winter Recipes” would draw a lot of attention to people searching for information like that.

Going hand-in-hand with your blog content would be your website’s Search Engine Optimisation (SEO). Great content on your website that follows Google’s SEO rules and guidelines will result in your website being pushed higher up in the Search Engine Result Pages (SERPs). This feature of Inbound Marketing proves to be successful as people will find your brand simply by searching for keywords relating to your brand or industry on Google or other search engines.

Perhaps the most effective part of successfully executing Inbound Marketing is the use of Social Media Marketing. Going back to saying that Inbound Marketing is a two-way communication strategy, making use of social media platforms for your business is one of the best ways to do this. Putting your business on Social Media allows your brand to have a voice beyond the adverts that people see and hear. Customers are able to give their reviews, ask questions and really communicate with the brand. This form of marketing is becoming more and more popular as people are taking preference to communicating with a brand, rather than being spoken to or being cold called.

How Online Innovations can help you

It is said that Content Marketing + Social Media Participation = Inbound Marketing. At Online Innovations, we specialise in both of these sum features to give our clients and their businesses the best results for their online presence.

We specialise in generating SEO-friendly content for websites and blog articles. We also offer Social Media Management and have a Social Media Manager on the team who creates monthly Social Media strategies and implements them throughout each month for our clients – spreading brand awareness and giving a voice to various brands.

If you’re interested in how we can help you with Inbound Marketing or would like to know some more information, give Bronwen a call or email her.

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