Choosing the Right Web Agency for your Website
Millions of businesses all over the world have invested some of their money in creating or having a website created for them. Every day, thousands and thousands of companies that don’t have a website yet are investing in one after seeing the benefits. But how do you begin? How do you know you’re choosing the right web design and development agency to create your website?
Choosing the right web company to deal with is important. Chances are you’re going to be in contact with this company a lot – especially because it’s often a lot more than designing and developing a website. At Online Innovations, we take pride in offering our clients a full package of web services, from design and development to paid advertising, SEO and social media marketing.
Seeing that you’re going to be in a lot of contact with the web agency you choose; and you’re probably going to have to establish a good relationship, we’re going to show you some of the key factors you need to take a look at when choosing which web agency to go with.
What to look out for in a web development company
There are many different factors to consider when choosing who you want to do your website, but here are some of the most important features to look at and even query about:
Portfolio and Track Record
Before you go ahead and commit to a company creating your website, ask to take a look at their portfolio first. This is important because it gives you an idea of their style, tone and versatility. At Online Innovations, our portfolio is available on our website for anyone to view and it shows the different types of websites we have done for very different types of clients – from online shops selling tyres to an online DVD rental store and game reserves.
Once you’ve had a look at their portfolio, also ask them about their track record. You will want to know if businesses are satisfied with the web agency’s services, or if companies come and go because they don’t get what they want for their online presence. For example, we have a solid track record and have had some of our big national clients with us since our establishment in 2000 – and they are still with us today.
Initial and Recurring Costs
Like with most business decisions, it’s always important to take a look at the costs involved. Some web development agencies charge for everything – from initial brainstorm meetings to design and management of the website. If you’re looking at having a retainer with a web company so that they can manage or market your website for you, make sure the fees are reasonable for what you’re getting out of it.
Online Innovations doesn’t charge a fee for meetings to discuss the website with clients. We charge an hourly rate when designing and developing a website; and for content, we charge per page. Many of our clients choose to have a retainer with us, giving us the task of updating the website when necessary and managing it or marketing it. Our fees are reasonable for the professional work being done on your website and the proof lies in its results – and our array of happy customers.
Communication and Time Management
Communication is vital between the client and the web company. If you need your website to be launched by a certain date, you need to make sure you choose a team that communicates well by keeping you up to date with how your website creation is progressing and who are prompt with their correspondence. The last thing you want is to invest your time and money in this and then have to wait for months on end to see a result.
Time management goes hand-in-hand with communication in the sense that it’s a vital factor for getting your website online in time. Make sure you get a timeline from the agency you choose. We provide our clients with a timeline for the design, development and content; as well as the date the website will go live.
The Web Development Team
Working with a great team will get you great results a lot easier than working with a team who is incompetent or not interested in having a relationship with their clients. What many people don’t realise is that the relationship continues after the launch of the website – often because the agency is chosen to manage the website, but also because the client may have website changes that need to be made such as making the content SEO-friendly or creating a new logo.
At Online Innovations, we are a small team with qualified specialists in each department to ensure efficient delivery of services and the final website product. We are committed to establishing long-lasting relationships with our clients and have regular meetings with them to discuss their website, rather than just always talking over the phone.
By choosing Online Innovations as the web development company to create your website, you’re making the right decision. Got any questions you want to ask us before making your decision? Give Bronwen a call or email her for all the information you need.