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05 March 2015 by Zoe Harrington

The Benefits of Having an E-commerce Website

The Benefits of Having an E-commerce Website
Take a look at how having an online shop can benefit your business and your customers.

Every day, businesses all over the world decide to get an E-commerce website – but what are the benefits to your company and customers of having one? Despite being around for a good few years now, E-commerce is still in the process of taking off in South Africa.

While E-commerce is definitely growing in South Africa, it still isn’t as advanced as abroad because many business owners are still a bit sceptical about the whole idea – not the mention what a mission it seems like to have an E-commerce website created and to upload all of your products to. What many people don’t realise is that Online Innovations is here to make it easy for you and be with you every professional step of the way – from conceptualisation, to developing it and even managing it from our side.

Why should you have an E-commerce Website? 

It benefits your customers

There are plenty of benefits of having an E-commerce website for your business – and these benefit not only you, the business owner, but also your customers. Customer satisfaction is of the utmost importance when you’re running a business, so the fact that an E-commerce website has the potential to improve your customer’s experience is worth it alone.

Having your products available to browse and purchase online makes life easier for your customer and saves them time. Working people often only find time to browse shopping centres on the weekend – and most of the time we don’t even have time for that! E-commerce allows your customers to sit back in the comfort of their own homes and browse your catalogue and make the purchase right there and then, rather than waiting for some time over the weekend. This definitely also suits the night owls out there. An E-commerce site means that your shop is open 24 hours a day – ideal for those who wish to do some shopping when the shops have already shut their doors.

It benefits your company

It goes without saying that your company is your priority in this case; but without satisfied customers, there won’t be a successful company – which means that everything goes hand in hand 

The benefits your business will experience if you invest in an E-commerce website for it are abundant. First of all, think about how expensive it is to rent out a shop space where your shop is well seen and in a prime area. If you have your shop online, anyone can see it; not only the people who happen to walk past it. This benefit saves you and your business plenty of money. We’re not saying that you should give up having a floor shop altogether, but it certainly saves you from having to rent out something extravagant in an expensive area or shopping centre.

The web is so very vast, that through clever advertising and marketing, so many more people will be exposed to and see your products than if they were simply available only in stores. Being on the internet also allows you to reach new markets and really target the type of customers you need. This can all be done through strategic paid advertising both on search engines and social media.

Another benefit for your business is something we mentioned earlier, and that is that your shop is open 24 hours a day. Having an E-commerce website gives you the opportunity to make more profit as it saves you money and it doesn’t restrict your customers’ purchases to only the shop’s opening hours. It also allows you to run your own specials, promote new products or run your own end-of-the-range sale online should you have stock that you want to get rid of. 

How Online Innovations can Help you

With 15 years of experience behind us, Online Innovations has a dedicated team who can assist your business by creating an E-commerce website for it. From the concept of the website, through to the design and development, we will be there making the transition as easy as possible for you.

Along with creating an E-commerce website that embodies your brand and fully functions as an online shop, we will also write your content so that it is SEO (search engine optimisation) friendly; and we can even market your E-commerce website for you in the form of Google AdWords adverts and social media paid advertising. This ensures traffic to your website for a fraction of the price you would pay for traditional advertising; but sometimes triple the amount of people seeing your brand.

Basically, thanks to our expert team here at Online Innovations, you won’t have to worry about the mission of creating an E-commerce site. Besides the abovementioned services, we also include and offer the following when it comes to E-commerce: electronic funds transfers, online transaction processing, supply chain management, shipping and much more.

If you’re interested in what we have to offer when it comes to your E-commerce website, give Bronwen a call on 041 365 4919 or email her for more information on what we can do.  

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