22 July 2016 by Caroline Levey

5 Ways to Improve Your Content Marketing Strategy

Content is and still remains to be ‘king’, and as the digital marketing landscape continues to evolve rapidly, marketers need to ensure that they implement and invest in creating a content strategy that is creative, personal and unique, to help drive their brand towards success.

Here are 5 ways to help improve your content marketing strategy:

1. Time to get Mobile-Friendly

There’s no point in having great content on your website if it is not mobile-friendly. Google announced that they will start ranking ‘mobile-friendly’ sites even higher and will penalise any sites who are not mobile friendly, due to many users opting to use their mobile devices over desktops when going online. In short, if you still haven’t updated your site, you have even more reason to do so now.

2. Diversify your content

Have you ever had a fruit salad with just apples? You wake up bright and early, with a heavy heart to find a boring bowl filled with only chopped up apples. Pretty unappealing, even if you do love apples. The same goes for your content plan, you need to include multiple forms of content from videos, graphics, podcasts and blog posts, along with many others. Choose the ones that work for your brand strategy.

3. Social Media

Social media in 2016 has become a very valuable business tool. It is crucial for businesses to be active on multiple platforms every day. A good social media strategy involves a carefully crafted strategy, where original, creative and engaging content is published and shared. A great social media strategy will help build a strong following and create more brand awareness for your company.

4. Focus on relationship marketing

Long gone are the days where brands could get away with vague and mass communication. In 2016 brands need to speak directly to their target market. In order for brands to maintain and strengthen their existing customers, they will need to create custom-tailored content and information to show that they understand their needs, making communication more personal.

5. Feeling overwhelmed? Why not ask the professionals?

Even if your company handles their content in-house, a little help from the experts will only improve your results. Let us at Online Innovations help you to develop and execute a content marketing strategy designed to grow brand awareness and to meet your specific business goals. We are experts in all web design and digital marketing services.