Why Small Businesses Need Online Advertising

Are you a small business finding it difficult to compete with larger companies, as your marketing budget is seen to be more limited than theirs?

Fortunately, you now have a chance thanks to online advertising, as it allows you to better position and compete alongside larger companies without blowing your budget!

Online advertising offers small businesses numerous benefits from being more cost effective than traditional advertising, as you have control over the amount you spend on your campaign, to offering robust targeting, valuable customer insights, more effective return on investment and helping to build brand awareness and maximise sales potential. 

Find out why these online advertising services will help give your business the marketing boost it needs:

Google AdWords

Google AdWords is a very important online marketing tool for small businesses, as when potential customers are looking for particular products or services they are more than likely to search for it using Google. This form of advertising can help your businesses gain more traffic to your website, creating awareness by marketing a specific product or service and ultimately getting increased sales.

Google AdWords is a pay-per-click service which allows you to create and run ads for your business online. These clickable ads are then displayed in Google’s search results.

The adverts are effective as you can target people by using specific keywords related to your products and services offered. You are also in control of your budget as you can set a daily limit on how much you would like to spend on your adverts and the maximum cost per click you are willing to pay for each keyword.

Depending on your business objectives you can choose between search, display and YouTube adverts.

Social Media Marketing

Facebook is seen to be one of the biggest influencers in digital advertising, which shows the increasing importance of social media advertising. Social media advertising opens up a number of doors in the form of increased reach, visibility, brand recognition, sales and new followers.

Social media advertising can be done on Facebook, Twitter, Instagram and LinkedIn. When choosing to advertise on these platforms your business will be able to target their adverts according to location, age, gender and interests, therefore ensuring your budget is spent on those more likely to be interested in your brand.