Web Design Trends 2024

In today's fast-paced digital world, keeping up with the latest trends is crucial to stay ahead of the competition. This is especially true when it comes to website design. By incorporating some of the latest web design trends, you can create a user-friendly and engaging browsing experience for your visitors. Not only does this make your website look fresh and modern, but it also helps to build trust with first-time visitors. With this in mind, we would like to share some of the upcoming web design trends for 2024. By embracing these trends, you can create a website that is not only visually appealing but also functional and easy to navigate.

KEEP IT SIMPLE

When upgrading or redesigning your website, you need to visualize your overall look on both desktop and mobile browsers. The mobile era is in full swing with 95.8% of global users accessing the internet from mobile browsers, according to Statista.com. This means you need to focus on a simpler website with minimalist content and images. Designs focus on being more streamlined, elegant and efficient, allowing the user a more fluid browsing experience.

FLAT AND EFFORTLESS

Over the past five years, the complexity and flash in GIF files and animations have reached a critical mass. However, due to the increase in mobile use, the trend towards simplicity has emerged. Nowadays, flat designs are replacing the once popular jazzy GIFS, to enhance the user experience. Even Internet giants like Google and Facebook have adopted simpler graphic designs, which have become one of the latest trends in business website designs. Although animations will still be prevalent beyond 2024, they will be created following the flat design trend.

SERIFS ARE BACK!

Bold typography has become a widely embraced trend in modern design, with its large, impactful fonts serving as an effective way to immediately capture attention, establish a visual hierarchy, and convey brand personality. This approach enhances the readability and adaptability of web content, while also complementing minimalist design principles.

Designers are increasingly turning to custom fonts to express their creativity and differentiate their work from others. By incorporating animations and interactions, they can create highly engaging web experiences that leave a lasting impression on visitors. While the past typography trends often emphasized simplicity, with serifs being out of fashion and Helvetica being the go-to choice, the current trend is heading in a more diverse and experimental direction. This allows designers to incorporate serifs and other unique fonts to create visually striking and memorable designs.

MICROINTERACTIONS

In the world of web design, motion effects on a website's home page are being increasingly embraced by designers, as they help create engaging and immersive experiences for visitors. This trend is expected to become one of the top ten trends in the industry by 2024, and different types of motion effects can be added to a home page to improve interactivity. Scroll-driven animations, hover animation, loading animation, accent animation, and moving elements are all great ways to draw visitors' attention to your business or service.

To create a more engaging experience for visitors, showcasing your previous work in a portfolio or using inspiring visual storytelling can be very effective. However, it is important to ensure that the integration of motion effects does not affect the speed or mobile display of the website. Keeping things simple and effective is key, and using too many effects can be overwhelming for users visually.

This trend has the potential to be especially useful for design services and SaaS product websites, as home page animations can increase their appeal and make them more interactive for visitors. By incorporating motion effects into your web design, you can create a platform that is not only visually appealing, but also provides a seamless and enjoyable user experience.

FINALLY

You’ll probably see a string of trends emerge throughout 2024, each looking as exciting as the next. When deciding on a new look and feel keep the following in mind:

• How much content do you have? This includes images and text.
• How will your vision translate from desktop browsers to mobile browsers?
• How long before you’ll be able to update your web design again? This is a very important question to ask yourself because you want a website that you can be proud of until you can update it again.

Online Innovations has been in the web development industry for over 20 years. That’s over 20 years of experience in the fastest-growing web design trends. We are ready to assist you with the best decisions to make for an up-to-date, yet timeless website that will have all your clients talking.