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Blog Articles

16 November 2020 The Importance of the #Hashtag

Until 2007, the hashtag had a whole different purpose than it serves today. Hashtags are now an essential part of social media marketing and can be found on all leading social media platforms.

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20 October 2020 Google Merchant: What it is & Why you Should be Using it

Online shopping has not only made our lives easier but revolutionised the way in which consumers make their purchases. As technology would have it, there are constantly new technological developments to bring products even closer to the consumer like Google Merchant. Find out how Google Merchant ties in with Google Shopping and why you should be using it for your e-commerce business.

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22 September 2020 Google Display Ads vs Search Ads: When & How to Use Them

In a world that has become Internet-driven, it is essential for businesses to make their mark on the Internet. Google Adwords is one of the ways in which they are able to do so. But which advertising network is better suited for your business? Let's discover what the display and search networks have to offer.

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20 August 2020 How to Improve your Google Ads Ranking

Google Adwords has become the bread and butter of digital marketing for thousands of businesses across the globe. Pay-Per-Click (PPC) advertising is a very effective tool in achieving a higher position in the SERPs. Want to earn those higher rankings? Here is how you can do it.

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29 July 2020 5 Reasons Why Every Business Needs a Website

A lack of digital or online presence makes it difficult to engage with the customer market. If your business does not have a website, it is time to reevaluate your marketing strategy and create a competitive website. Here are 5 reasons why every business needs a website.

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17 June 2020 Important Elements that Should Feature in your Social Media Adverts

Digital advertising is starting to overtake traditional advertising as we know it. With more businesses opting to advertise on Social Media, how can you ensure that users will see your adverts among all the traffic? This guide will show you the elements that should feature in your Social Media adverts to make them more noticeable and clickable.

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18 May 2020 Why You Should Still Be Using Facebook Advertising in Your Digital Marketing Strategy

Facebook Advertising has enabled businesses to extend their reach to the screens of their target market. However, with Facebook Advertising been around for over a decade, is it still a viable digital marketing avenue to pursue? Here are 5 reasons why your business should still be using Facebook Advertising.

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14 April 2020 A Guide to Using Emojis in Your Social Media Marketing

Even the smallest of details, such as an emoji, can influence your online presence and customer drive. This guide can help you to decide when, where, why and how emojis can be used effectively in your social media marketing strategy.

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