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Blog Articles

15 July 2021 Are Website Blogs Still Relevant in 2021?

While some digital marketers have ranked blogging low on the list of marketing strategies for 2021, this should definitely not be the case when current blogging statistics are proving otherwise. Not convinced? Let’s take a closer look at how blogging can continue to help you in 2021.

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24 June 2021 What is a Google Ads Audience?

In addition to keywords, it is time to target the correct audiences to further improve the click-through rate and return to your adverts. Let’s take a look at what Google Ads audiences are and how they can help us in our Adwords marketing efforts.

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17 May 2021 Okay Google, What are Featured Snippets?

While a Featured Snippet or Zero Position spot cannot be bought, it can be influenced by ensuring that your website content is structured in the best possible way. Read on to learn more about Featured Snippets.

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19 April 2021 Increase your Reach with Instagram Stories, Reels & IGTV

Since its release in 2010, numerous improvements have been made and new functionality has come to the fore to further enhance the Instagram user experience. Amongst this new and improved functionality lies Instagram Stories, Reels and IGTV posts.

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17 March 2021 The Key to Understanding Keywords

When it comes to pay-per-click advertising (PPC) or search engine optimization (SEO), the first item on the proverbial list is none other than keywords. Keywords are phrases used in your website content that make it possible for searchers to find your website via search engines. If your website is optimised to speak the ‘language’ of the searchers, then you will rake in those clicks and views.

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09 February 2021 HTTPS and Website Security

Because of the nature of the transactions that we complete on a daily basis, businesses need to ensure that the information of their clients remains safe and secure. The first step to achieving this level of security is upgrading your website to HTTPS.

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18 January 2021 Digital Marketing Trends to Keep in Mind for 2021

Digital trends are ever-evolving and, as such, so is digital marketing. Regardless of what industry your business is a part of or what products or services you offer, the latest digital marketing trends cannot be ignored. Here are some digital marketing trends which have arisen in 2020 that will carry over into the New Year.

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15 December 2020 How Covid-19 has Changed Digital Marketing in 2020

Covid-19 has had an immense impact on both the personal and professional lives of consumers and businesses across the globe. But, there is no doubt, that the one industry which has faced a great number of changes in 2020 is the digital marketing industry. Let’s take a look at how Covid-19 has changed digital marketing during 2020.

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