Blog Articles

When it comes to pay-per-click advertising (PPC) or search engine optimization (SEO), the first item on the proverbial list is none other than keywords. Keywords are phrases used in your website content that make it possible for searchers to find your website via search engines. If your website is optimised to speak the ‘language’ of the searchers, then you will rake in those clicks and views.

Because of the nature of the transactions that we complete on a daily basis, businesses need to ensure that the information of their clients remains safe and secure. The first step to achieving this level of security is upgrading your website to HTTPS.

Digital trends are ever-evolving and, as such, so is digital marketing. Regardless of what industry your business is a part of or what products or services you offer, the latest digital marketing trends cannot be ignored. Here are some digital marketing trends which have arisen in 2020 that will carry over into the New Year.

Covid-19 has had an immense impact on both the personal and professional lives of consumers and businesses across the globe. But, there is no doubt, that the one industry which has faced a great number of changes in 2020 is the digital marketing industry. Let’s take a look at how Covid-19 has changed digital marketing during 2020.

Until 2007, the hashtag had a whole different purpose than it serves today. Hashtags are now an essential part of social media marketing and can be found on all leading social media platforms.

Online shopping has not only made our lives easier but revolutionised the way in which consumers make their purchases. As technology would have it, there are constantly new technological developments to bring products even closer to the consumer like Google Merchant. Find out how Google Merchant ties in with Google Shopping and why you should be using it for your e-commerce business.

In a world that has become Internet-driven, it is essential for businesses to make their mark on the Internet. Google Adwords is one of the ways in which they are able to do so. But which advertising network is better suited for your business? Let's discover what the display and search networks have to offer.

Google Adwords has become the bread and butter of digital marketing for thousands of businesses across the globe. Pay-Per-Click (PPC) advertising is a very effective tool in achieving a higher position in the SERPs. Want to earn those higher rankings? Here is how you can do it.