Blog Articles

The explosive growth of Business to Consumer (B2C) has created a lot of attention over the past few years as more and more businesses opt to sell their products and services online. This is where companies have jumped on the bandwagon and utilised Business to Business (B2B), as their customers have become accustomed to the ability to make retail and lifestyle purchases online.

In a Google webmaster hangout, Google’s John Mueller said that Google will release the mobile-first index later this year

Website design is an ever changing field and staying on top of trends can help your business flourish and set you apart from competitors. Impress the consumers of tomorrow by ensuring that your website is ready for 2017 by having a look at the website trends that will shape web design in 2017.

A frustratingly addictive game of higher or lower using Google searches.

Social media is more than simply posting on Facebook and other online platforms, and hoping for the best. Instead, it’s a marketing platform where a strong and strategic social media presence forms a critical part of the purchase decision-making process.

Content is and still remains to be ‘king’, and as the digital marketing landscape continues to evolve rapidly, marketers need to ensure that they implement and invest in creating a content strategy that is creative, personal and unique, to help drive their brand towards success.

Digital marketing is a form of marketing that is continuing to grow as more and more businesses choose this option over traditional marketing. Take a look at why you should invest in it and how Online Innovations can help you.

2015 has seen the rise of visual content marketing in the form of images and videos on websites, blogs and, most prominently, social media posts. Find out what exactly it is and how Online Innovations can help you.