Blog Articles

In today’s digital, fast-paced society, businesses are confronted with more queries than ever before and more channels by which to field these queries. Here are five best practices to ensure that you handle your online queries in the best possible way.

To ensure your brand and business is being steered in the right direction one needs to be aware of the pressure technology is placing on brands. People expect to be informed, educated and entertained. Expectation levels are higher than ever before.

Are you a small business finding it difficult to compete with larger companies, as your marketing budget is seen to be more limited than theirs? Fortunately, you now have a chance thanks to online advertising, as it allows you to better position and compete alongside larger companies without blowing your budget!

With social media playing a very important role in a brand’s online success, companies have started to take notice and are asking themselves whether they need to outsource their social media management.

Many of you might be asking yourselves the same question on why do you need a website when a Facebook Page is for free? And yes, social media particularly Facebook offers business owners phenomenal opportunities to interact with new and existing customers, but is a Facebook Page really enough?

While SEO consultants can provide clients with valuable services, some unethical SEO consultants have given the industry a bad name through their aggressive marketing efforts and unrealistic claims to try and win over clients.

The explosive growth of Business to Consumer (B2C) has created a lot of attention over the past few years as more and more businesses opt to sell their products and services online. This is where companies have jumped on the bandwagon and utilised Business to Business (B2B), as their customers have become accustomed to the ability to make retail and lifestyle purchases online.

In a Google webmaster hangout, Google’s John Mueller said that Google will release the mobile-first index later this year