Web Marketing Strategy
Obviously owning a website is a key component of a web strategy. However, the importance of the other components that market or drive traffic to your website cannot be overstated.
Keyword Research and Copy Writing
This is one of the most critical elements of an internet campaign - it provides the foundation for your website's content and your internet marketing efforts. Done correctly, you will be able to target the keywords that your target market is using to find your products and services.
For best results your website's content and how it is formatted and structured needs careful planning and consideration. Online Innovations can assist you with keyword research and advise you on generating the copy that will give you the best opportunity to be discovered online.
Search Engine Optimization (SEO)
A visit from a search engine is a privilege - keeping in mind that they are very busy and offer you a FREE invaluable service. And because you never know when they are going to be visiting again - you need to make absolutely sure that you make the most of it.
Search Engine Marketing (SEM)
You may be a start-up, running a campaign or operate in a very competitive industry - if you want to feature on the search engine results pages and your website's listings are not part of the first or first few pages of Google's organic search results then paid placement (SEM or pay-per-click) is the most effective method in the short term.
It takes experience, understanding and knowhow to achieve the best SEM results - Online Innovations can help you dominate the search engines by being found at the top of the local, natural and sponsored results for the keywords related to your industry.
Social Media Optimization (SMO)
Social media is a powerful component of a good Internet marketing strategy. Facebook, Twitter and YouTube offer unique opportunities (feeds, widgets, apps, share buttons and so on) to attract visitors to your content and market your company by building relationships with your customers and potential customers online.
Online Innovations can assist you with how to utilise the social media networks correctly - making the most of word-of-mouth.
Search Media Marketing (SMM)
The growth of social media has impacted the way we communicate. Social media has provided us with a new set of tools that allows us to advertise, build social and business connections, share information and collaborate more easily and cheaply.
For paid placement or advice on a social media marketing plan speak to Online Innovations.
Search engines love blogs. Speak to us about how to compliment your website with a blog. Blogging can establish you as the expert in your field, build relationships with your customers and help you move up the search engine results pages.
Imagine every time you clicked send, you notified 5000 customers (who have opted in to the program), of your promotions, special events, and news. And it didn't cost you anything.
This is what email marketing can do for you, however with the tightening up of anti spam laws and filters - you need the right advice to ensure that you are not penalised or compromised in anyway. Speak to us.
Google sees relative links back to your website as votes for how relevant your website is for various keywords. The more votes you have, the more likely Google will consider you for its first page of results.
Amp up your PR activity and get your website address listed on as many blogs, forums, webpages and directory listing services as possible. But be careful not to "fake it till you make it" as that can hurt you more than it can help you.
Online Innovations have identified several online services that our customers can utilise to kick start a link building campaign.