The Importance of Good Web Design01 October 2015 by Zoe Harrington
In our on-the-go world we live in, your website is not only visited by people looking to find information on your company, but also for something as simple as your contact details or address if they need to get hold of you or find you quickly. For this very reason, it’s important for your website to be designed in such a way that it makes everything easily accessible and easy to find.
At Online Innovations, we do quality Web Design that carries your brand well; appeals to visitors; and keeps them interested and engaged. Our Graphic Designer is qualified and experienced; and combined with the experience of the rest of our team, is able to present our clients with the best web designs for their brand.
Let’s take a look at the importance of good web design and how Online Innovations can help you by keeping up with the trends.
Why having a good Website Design is Important
When customers and prospective customers visit your website, the first thing they see and notice is the design. Studies have shown that a large percentage of internet users will leave a website quickly if it is unappealing, outdated or takes long to load – which is why the look, feel and quality of your website is so important.
First and foremost, your website needs to be designed in a way that makes it user-friendly. Make it easy for visitors to find what they are looking for by making sure that the website navigation is designed to flow from one content page to the next. Good navigation on your website is key; and it will not only keep people on your website for longer, but it will help them find what they’re looking for and keep them coming back.
The look and feel of your website also needs to be consistent with the general look and feel of your brand – especially if your brand is already known. It’s important for people to recognise your brand. Keeping your website consistent with your corporate identity (colours, style, logos and so on) will instil trust in your customers and make them feel more familiar with your brand.
While we’ve told you before that content is vital for SEO, did you know that the design of the placement of your content is also important? The content needs to be placed in the correct places so that it appeals to the visitor and looks easy-to-read. Instead of having a full page of bulk content, the designer can create the page to have easy-on-the-eye spacing between the content and accompany it with images; without making it appear too cluttered.
Lastly, your website needs to be modern and up to date in order to captivate your visitors. It is even recommended that you should have your website redesigned and updated every 2 – 5 years. Take a look at how we can help you – which we achieve by keeping up with the trends in order to provide our clients with modern and effective websites.
How Online Innovations can help you
Trends in the web design industry are changing every day, which is why we at Online Innovations realise the importance of staying ahead of them by making sure we offer our clients the latest in website design and development.
Probably one of the biggest changes to happen in 2015 so far was when it became a SEO ranking requirement for your website to be mobile-friendly. Online Innovations adapted to this by making many of our existing and interested clients’ websites responsive; and we continue to offer this service to all of our clients – old and new.
Long-scrolling pages, particularly on the home pages; was another trend we saw growing this year. This gives you the opportunity to fit a lot more onto your home page without it appearing cluttered. We’ve seen trends such as breaking up the home page content with large imagery and even videos – which benefits your website by making it visually appealing.
Another trend to do with images is having big and bold signature header images on your website, which draws attention to whichever features or specials/promotions you are offering. We offer this design to any client who wishes to stay on trend with the industry.