Social networking sites have not been around for very long and it will still take some time before they reach maturity and their full potential. They have become a part of the way we live our lives, and if you are not a subscriber of social media don't be naive and underestimate the influence that it has on the rest of the world.
Many of the social media platforms, like Facebook and Google+ - and to a lesser extent Twitter and YouTube, offer customizable business profiles. This allows us an opportunity to brand these pages (or optimize them) and in-so-doing create a highly effective stand-alone micro website.
They offer businesses the opportunity to get closer to consumers - so they can better adapt their marketing and business services by engaging in conversations with them and monitor what consumers are saying about them.
The conundrum of social media optimization is that social platforms are constantly evolving and changing - and there are so many. Who do you partner with? Who does your audience partner with? How do you monitor them? How do you post to all of them? The list goes on...
It has become very easy to take a "wrong turn" or "back the wrong horse" with often very harsh consequences. We spend a lot of time keeping abreast of how to take full advantage of the social platforms - how they partner with each other, who their audiences are, how they work...- and can offer authoritative advice on social media optimization, maximizing your reach and if needed manage the entire process for you.
Facebook, Twitter, LinkedIn and YouTube attract a huge amount of traffic and as a result are superb places to market and promote your business. These active users comprise of your prospects, your partners, your customers and [let's not forget] your competitors.
They offer a very effective and efficient communications channel. They will tell you if they want to hear from you, follow you if they interested in what you have to say, share their experiences with your brand (good and bad it must be noted) with others.
The challenge is in- the acquisition of subscribers and fans, the monitoring and the reacting to complaints and enquiries. Clients can rest assured on our social media expertise and experience for optimum social media optimisation results.
Facebook, Twitter and YouTube offer plug-ins, apps, widgets and feeds that we can include in websites that provide additional opportunities for fan acquisition. While social networks like Flickr, Google Maps, Google Analytics and Google Earth, just to name a few offer APIs that we can make use of that can radically enhance the functionality of websites with very little outlay.
Many of them, although nice to have, may affect the performance of the website and therefore need careful consideration before application. We can share our past implementation experiences with you and advise you on what will best suite your requirements.
Our comprehensive understanding of the intricacies of the web and the dynamics of these social networking services, allows us to advise you on and implement strategies that will meet your social media or social networking objectives by:
Although based in Port Elizabeth, we have many customers outside of the Eastern Cape. Online Innovations service customers in Johannesburg, Pretoria and Cape Town and have international customers in the United Kingdom and Europe.
Online Innovations is social media optimization company specializing in social media optimization, design, fan aquisition and marketing.
Kevin was invited to speak at the NMMU Business School?s strategic conversation on how the web is forcing all of us to rethink our business habits, processes, systems and budgets.Websites first!
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