Social networking sites have not been around for very long and it will still take some time before they reach maturity and their full potential. That being said, they have already become a part of the way we live our lives. If you are not a subscriber of social media, don’t underestimate the influence that it has on the rest of the world.
Social Media Design
Facebook, Twitter and many of Google’s services promote your business by offering superb media to use to market your brand. Highly effective as a stand-alone micro website or fully integrated with your existing website, these tools serve as a powerful marketing channel with massive potential – a channel that is expanding rapidly.
Social Media Optimisation
Many of the social media platforms, such as Facebook and Google+ - and to a lesser extent, Twitter and YouTube, offer customisable business profiles. This allows us the opportunity to brand these pages, which optimises them and in doing so, create a highly effective stand-alone micro website.
These networks offer businesses the opportunity to get closer to the consumers by engaging in conversations with them and monitoring what consumers are saying about them – in order to better adapt their marketing and business services.
Fan Aquisition, Sharing and Subscribing
Facebook, Twitter, LinkedIn and YouTube attract a huge amount of traffic and as we have established, they are great places to market and promote your business. The active users on these networks comprise of your prospects, your partners, your customers and (let’s not forget) your competitors.
These websites offer a very effective and efficient communications channel. Customers and prospects will be able to tell you if they want to hear from you; follow you if they’re interested in what you have to say; and share their experiences with your brand (good and bad) with others.
The main challenges are the acquisition of subscribers and fans, the monitoring and the responding of complaints and queries. Clients can rest assured on Online Innovations’ social media expertise and experience for optimum social media optimisation results.
Social networks such as Facebook, Twitter and YouTube offer plug-ins, apps, widgets and feeds that we can include on your website – which provide additional opportunities for fan acquisition. While other social networks such as Flickr, Google Maps, Google Analytics and Google Earth (to name a few) offer APIs that we can make use of which can radically enhance the functionality of websites with very little outlay.
Many of them, although nice to have, may affect the performance of the website and therefore need careful consideration before application. We can share our past implementation experiences with you and advise you on what would best suit your requirements.
Social Media Specialists
Our in-depth understanding of the intricacies of the web and the dynamics of these social networking services allows us to advise you on and implement strategies that will meet your social media objectives by:
- Taking advantage of social network plug-ins, feeds and APIs to enhance your website with very little capital outlay;
- Engaging with your customers while they’re online and provide additional opportunities to drive visitors to your website;
- By customising and personalising your page, we can ensure that your presence on the social media platforms deliver the correct brand message.
The conundrum of social media optimisation is that social media platforms are constantly evolving and changing – and there are so many. Who do you partner with? Who does your audience partner with? How do you monitor them? How do you post to all of them? The list goes on and on. It has become very easy to take a “wrong turn” or “back the wrong horse”, which often results in very harsh consequences.
At Online Innovations, we spend a lot of time keeping abreast of how to take full advantage of the social media platforms – how they partner with each other, who their audiences are and how they work. We can offer authoritative advice on social media optimisation, maximising your reach and if needed, manage the entire process for you.