E-commerce is recognised as a highly beneficial way of doing business, as it provides many conveniences and time-saving methods. This, combined with the rapidly growing user-base in South Africa, will in time make it the preferred method of doing transactions.
When it comes to online commerce systems, confidence is still low in South Africa; however, entrepreneurs working from home, small businesses and large corporations in the rest of the world are seeing their returns sky-rocketing when they complement their sales force with an e-commerce system.
Forerunners in South Africa that get their e-commerce systems up and running now already will have a distinct advantage when the interest in e-commerce takes off.
Incorrectly or poorly done; reporting, inventory, supply chain and logistics management are the main processes that can result in your e-commerce projects’ failure – these are also the most challenging to get right! Glitches here and there can cost you money and negatively affect the customers’ experience with your company.
From start-ups to enterprises, it’s vital that the back office of the e-commerce system runs seamlessly. Accurate and timely reporting can ensure that the most sensible business decisions are being made; while easy and quick manipulation of data will ensure you are making the most of opportunities and efficient processes. This way, we are able to guarantee that our customers’ expectations and goals are met.
Online Innovations have experience in integration with business management systems such as SAP, Navision, Pastel and the like. Integrating with the business management system proves hugely beneficial - with money spent on creating it right the first time translating into massive savings and value benefits in the long run.
The shipping component of your e-commerce website can either make or break it. An inaccurate shipping calculation can cost you or your customer money and if not carefully considered, it could make the total cost of the order far too expensive.
At Online Innovations, we have gained a superior understanding of the courier and freight industry in South Africa. Our customers can benefit from our experience gained in previous projects, as well as our sound knowledge of shipping processes and the APIs that the freight industry offers.
We’ve been established since 2000 and it’s because of this fact that we can boast that we have developed many online shops over the years. Over this period we have been exposed to and understand, what must be, all of the credit card processing and merchant providers in the country. Our development team shares this experience with customers and can advise them on the merchant or online transaction services that will best suit their payment gateway needs.
If a website’s primary goal is sales, then not having any traffic will certainly mean failure.
Website marketing includes search engine marketing and is the wider discipline that includes SEO. SEM includes both paid search results (such as AdWords) and organic search results too.
Search Engine Optimisation
Our experienced developers consider more than just the layout and design of the website. A well-developed website will ensure that Google can index, position and promote it properly. A website that lists high up on Google’s SERPs needs very little pay-per-click (PPC) advertising, which could result in considerable savings in the long term.
Search Engine Marketing and Social Media Marketing
That being said, Online Innovations also offer search engine marketing and social media marketing as stand-alone services or as part of a broader website marketing campaign. Our knowledge and experience in the field will help you promote your website by increasing its visibility on the search engines and social platforms.
Online Innovations can provide clients with a wealth of e-commerce experience and expertise to efficiently and professionally establish your business online.
Our web developers and consultants are formally qualified experts with a vast range of knowledge of programming languages and the best business practices. They are passionate about the technology that is driving the modern world and are constantly investing their own skills and knowledge to stay updated on the latest technologies and trends that e-commerce draws on. These can include electronic funds transfer, supply chain management, internet marketing, online transaction processing, inventory management systems and shipping.
We are able to provide businesses with a comprehensive e-commerce solution that incorporates the latest technology and design principles; and deliver them from open-source solutions for start-ups to the most complex of enterprise e-business solutions – making recommendations that meet their objectives best.