The importance of being found on the web cannot be overstated as consumers are increasingly turning to the internet as their primary method of research during their buying cycle. It's a safe bet that if they can't find you online then they'll find your competition.
Website search engine optimization (SEO) is the most important aspect of a successful web campaign and should not be mistaken for Search Engine Marketing (SEM) that focuses on pay-per-click advertising for traffic building.
Search engine optimization is the process of improving the visibility and accessibility of a website on the search engine result pages or (SERPs) and focuses primarily on return on investment (organic SEO) whilst trying to achieve top ranking without using paid means of achieving top in search engines.
The search engines are constantly evolving and changing and it takes a large investment of time for our team to keep abreast of how to take full advantage of their services and operations. Our SEO specialists consider how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Our formally qualified website developers and designers optimize our websites during the development and design process making them search engine friendly (a term often used in the industry) which involves page layout design, how content and information is read or labeled.
Search engine optimization is an ongoing and in reality a never ending process if you are serious about always staying ahead of your competition on the search engine result pages (SERPs). Predicting when Google will visit your website, especially as a start up, and how it's going to process, index and interpret your website's content is almost impossible - so a great ranking on Google can take months of monitoring and tweaking.
As the majority of our customers prefer to manage the content of their websites themselves [ by way of a content management system ] and that the quality of website's content is key to successful SEO efforts it is important that we give them the right advice, training and tools to manage much of their website's SEO themselves.
Online Innovations have an exemplary track record when it comes to SEO. We spend a lot of time keeping up-to-date to date with the latest SEO algorithms and understanding how to best take advantage of their services.
As SEO consultants we guide our customers on the implementation of SEO strategies that will meet their search engine optimization objectives.
Our content management systems are developed around our customers' unique requirements and has a strong focus on making management of the key areas of the website that are critical to the SEO as easy as possible.
Online Innovations offers search engine optimising as a stand-alone service (bearing in mind that effective SEO may require changes to the HTML source code of a site and site content, it is best that SEO tactics are incorporated into the website at development and design level) or as part of broader SEM campaigns.
We boast that our understanding of compliances and proven SEO techniques have successfully placed several of our clients within the top three listings of the organic search results on major search engines of very competitive industries.
Although based in Port Elizabeth, we have many customers outside of the Eastern Cape. Online Innovations service customers in Johannesburg, Pretoria and Cape Town and have international customers in the United Kingdom and Europe.
Online Innovations are SEO experts specializing in consulting, search engine optimization and internet marketing.
Kevin was invited to speak at the NMMU Business School?s strategic conversation on how the web is forcing all of us to rethink our business habits, processes, systems and budgets.Websites first!
For a comprehensive web presence compile a web strategy that tackles the components one at a time. But ensure that the right elements get priority.Is your website making or saving you money?
If your website is not making or saving you money, give us a call. Online Innovations will make your website perform.Open source - is it what it?s made out to be?
When selecting an open source solution for any project, there are a number of factors that play into that decision. These factors include: accountability, security, usability, functionality, flexibility, support and cost. Does open source match up to these expectations?Web Industry News Blog