Search engine marketing management (SEMM)

Search engine marketing (SEM)

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (AdWords) and organic search results (SEO). In the web services, advertising and marketing communities the term SEM is used exclusively to mean pay-per-click advertising.

Social Media Marketing (SMM)

Another part of SEM is Social Media Marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers and generate website traffic.

SEM and SMM solutions

Online Innovations offers search engine marketing (SEM) and social media marketing (SMM) as a stand-alone services or as part of broader campaigns. Our knowledge and experience in SEM analysis and reporting will help you to promote your website by increasing your website?s visibility on the search engines and social platforms.

Flexible and affordable, SEM and SMM campaigns can be structured to target specific audiences on a predetermined pay-as-you-go budget and you only pay-per-click.