Business and Retail

Tyre sales and after market fitment thereof is a ruthlessly competitive industry in South Africa.

The Bridgestone South Africa family of companies have been on the Online Innovations’ portfolio for more than a decade. Bridgestone South Africa Retail is the largest and arguably the most progressive tyre fitment franchise group in South Africa. To continue their dominance and to strength their position in the industry, tasked Online Innovations with giving every one of their more than 450 dealers in Southern Africa a significant online and social media presence.

Making the most of the internet

Although very proud of our work and achievements with the developing and designing of their websites, it proved secondary to our main objective being to dominate the SERPs (search engine result pages) and the social media platforms.

Online Innovations were responsible for developing and executing a program to:

• Educate the dealers on the importance and operations of the key social media platforms.
• Ensure that the brands dominate the organic search engine result pages.
• Counter and monitor competitor search engine marketing activity.