Internet: More than Meets the Eye19 August 2011 Online Innovations
Simply having a website doesn’t mean that you have presence on the internet. In fact, you could not be further from the truth.
Obviously, having a website is the most import component of an internet strategy. However, the importance of the components that drive traffic to your website cannot be overstated.
Key components of an effective internet marketing strategy:
- Keyword research and copy writing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Email marketing
- Link building
Keyword Research and Copywriting
This is one of the most crucial elements of an internet campaign as it provides the foundation for your website's content and your internet marketing efforts. When it’s done correctly, you will be able to target the keywords that your target market is using to find your products and services.
For best results, your website's content, how it is formatted and how it’s structured needs careful planning and consideration.
Online Innovations can assist you with keyword research and advise you on generating the copy that will give you the best opportunity to be discovered online.
Search Engine Optimisation (SEO)
A visit from a search engine is a privilege - keeping in mind that they are very busy and offer you a FREE invaluable service. Because you never know when they are going to be visiting again, you need to make absolutely sure that you make the most of it.
We at Online Innovations can help you optimise your website so that the major search engines not only crawl your website, but also index it correctly.
Search Engine Marketing (SEM)
If you want to feature on the Search Engine Results Pages (SERPs) and your website's listings are not part of the first or first few pages of Google's organic search results, then paid placement (SEM or pay-per-click) is the most effective method in the short term.
It takes experience; understanding and knowledge to achieve the best SEM results and Online Innovations can help you dominate the search engines by being found at the top of the local, natural and sponsored results for the keywords related to your industry.
Social Media Optimisation (SMO)
Social media is a powerful component of a good internet marketing strategy. Facebook, Twitter and YouTube offer unique opportunities (feeds, widgets, apps, and share buttons) to attract visitors to your content and to market your company by building relationships with your customers and potential customers online.
Online Innovations can assist you with how to utilise the social media networks
Search Media Marketing (SMM)
The growth of social media has impacted the way we communicate. Social media has provided us with a new set of tools that allows us to advertise, build social and business connections, share information and collaborate more easily and cheaply.
For paid placement or advice on a social media marketing plan, speak to us.
It’s a little known fact that search engines love blogs. Speak to us about how to complement your website with a blog. Blogging can establish you as the expert in your field, build relationships with your customers and help you move up the search engine results pages.
Imagine every time you clicked “send”, you notified 5000 customers (who have opted in to the program) of your promotions, special events and news - and it didn't cost you anything.
This is what email marketing can do for you, however, with the tightening up of anti-spam laws and filters - you need the right advice to ensure that you are not penalised or compromised in anyway. We can assist you with this!
Google sees relative link backs to your website as votes for how relevant your website is for various keywords. The more votes you have, the more likely Google will consider you for its first page of results.
Amp up your PR activity and get your website address listed on as many blogs, forums, webpages and directory listing services as possible. Be careful not to "fake it ‘till you make it" though, as that can hurt you more than it can help you.
Online Innovations have identified several online services that our customers can utilise to kick start a link building campaign.